How To Choose The Best Fonts For A Website

A font is a set of displayable characters in a specific style and size. These characters include lowercase and uppercase, letters, numbers, symbols, and punctuation marks. Fonts are not to be confused with typefaces which are different categories of fonts. A font is a combination of a typeface, size, width, and spacing.

​Many fonts are simple and easy to read (Times New Roman, Arial), while others are set to display a unique style to the text (Script MT Bold, Papyrus). The five best fonts for websites and blogs are Arial, Verdana, Georgia, Lato, and PT Sans.

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A selected font can significantly affect the way customers perceive your website and your online business brand. Choosing the right font is the key to creating an appealing website; therefore attract more visitors and conversions.

​Unfortunately, many business owners choose a unique and personal style forgetting that readability and meaningfulness are what attract visitors to your website. For example, if you select a forte type of font, users will lose interest in reading your text as it may take a long time to read.

​The primary goal in creating the right font (typeface, size, space, color) is to communicate your vision and purpose to your audience.
Choosing a font for your website is a difficult task, but we will refer to the Psychology of fonts to answer the following question ‘‘How can I choose the right font for my website?''.

The psychology of fonts for a website

​Psychology of font is a science that determines how the choice of font affects human perception in a written text (website) and impacts their decision making. As same as colors, the choice of a font can trigger certain emotions and affects the visitors' decision.

​A font can break or make the image of your brand. If you choose a terrible font, you may end up losing visitors, thus causing a sales decrease.

Here are cited different types of typeface (font family) and their meaning:

1. Serif fonts:

​Serif lines are small lines at the top and bottom of characters/letters. They are mostly used for print but unsuitable for a website. Because of their small sizes, they can make a text difficult to read. Serif fonts are mainly used for headings and titles.

Serif fonts are associated with tradition, respect, and class.
The most popular serif fonts are Times New Roman, Georgia, and Bodoni.

2. Sans serif fonts:

​Sans serif fonts are fonts that don't have small lines (serif) at the end of characters. They are best for website and blogs. They can be used as headings or as body text.
Sans serif fonts are associated with clean, objective, modern and universal vibe. The most common sans serif fonts are Arial, Calibri, Verdana, and Helvetica.

3. Slab serif fonts:

​Slab serifs are thick serifs. They are mainly used to display a text or for headlines. They are generally used to deliver a short and distinctive message and are suitable for advertisement. Slab serifs associate with bold, modern and robust.
Examples of slab serif fonts are Rockwell, Slabo, Clarendon, and Graduate.

4. Script fonts:

​They are calligraphic or handwritten fonts. Script typeface portrays an elegant and classy tone.
These types of fonts are usually associated with femininity, delicacy, warmth, and are mostly used for feminine websites, invitations, or Valentine's cards.
Most popular script fonts are Pacifico, Lobster, Berkshire, and Cookie.

5. Modern fonts:

​These fonts have thick lines and are appropriate for headings and titles. They have a smart, stylish, sharp vibe to them and they are great for a business owner with a young audience as modern fonts usually attract teenagers.
Common modern fonts are Politica, Impact, and Infinity.

6. Custom fonts

​There are also custom created fonts that are mostly used for fun, creative purposes and are referred to as Decorative fonts. These fonts are suitable for presentation (headlines) but are to avoid for your text body as they can be hard to read.
Most common decorative fonts are Ginga, Letterpress, Precious, and Spring.

Guide to choosing the best fonts for a website.

Below are best practices to consider when choosing the font family for your website:

1. Clarify the vision of your brand and identify your audience

​Following the descriptions of different types of fonts comes determining what your business' purpose/vision is and what kind of audience/customers you want to attract to your website. It is imperative for a business owner to be in full harmony with the purpose of his brand or business.

​Your website represents a platform where you can communicate and display the image of your brand, thereupon, a basic comprehension of your business can help you decide which fonts are appropriate for your brand.

​For instance, a website that sells organic and health products will not use the same criteria to choose a font as a website that focuses on beauty products.

​Understanding your customer's preferences (colors, shape, and styles) is also crucial to the success of your business. For example, studies have determined that women prefer Script typeface and young people are more attracted to modern style. A simple chat with your fans or regular check of reviews can help you as a business owner to pin the desire of your visitors.

2. Keep your choices simple

​When it comes to choosing a font; it is always best to keep it simple. After all, readability of the text is more important than the decorations you may want to add. Focus on delivering the image of your brand rather than having fancy fonts, as they can be too overwhelming and hard to read.

​It is ideal to use a bigger font size (16 pt) and to consider font spacing for better readability.

3. Learn from experts and your competitors

​There are many experts (web designers) on the internet that will guide you into choosing the right font for your business.
The idea of learning from competitors does not imply stealing ideas from them; instead, it is a way to learn from their success and failures, and the result will help you to set yourself apart and be unique.

Most popular websites that can help you to  choose the right font.

  • Google fonts: this is the ideal place to choose web fonts, and it is free. Google fonts offer over 800 font families searched based on the typeface. It also provides a visual display of each font, thus facilitate pairing two fonts.
  • Font squirrel: Front squirrel allows you to download and upload fonts to your website free of charge.
  • Adobe Typekit: this website offer over a thousand fonts from the best web designers.

Conclusion

​The fonts you select are essential to display the image of your brand and converse your website's visitors into customers. Most business owners make common mistakes like using too many fonts or fancy fonts that take time to decipher.

​Choosing the right font, size, and spacing is vital in designing a beautiful, recognizable and successful website. Therefore, business owners should keep experimenting with many options presented on the internet until they find the fonts that connect better with their project.


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