Build a Website
4-step tutorial on how to create a website on a budget
On this page, you will learn how to create a website on a budget for your online business. A website is a critical component of every online business and every business in general. The website is the backbone of your business. Nowadays, people spend an average of 6 hours on the internet, and a stunning website is the best way to connect with your (potential) customers and build a healthy relationship.
A website is the virtual real estate of the business. It gives you the opportunity to build your brand online, improve the credibility of your business, and connect with customers around the world. In this millennium, the website is the number one way to promote your business. There are four major steps to build a website:
Building websites used to be a problematic process reserved to website designers. However, it is no longer the case. Several platforms offer online entrepreneurs and small business owner the opportunity to learn how to build a website from scratch, buy a domain name, host the website and build its content all in one platform. To learn more about this, you can check the Online Entrepreneur Certification - a free training provided by the WA platform.
Now that we have a clear view of the benefits of building a website, let's see the four steps of creating a website:
Step 1. Choose a domain name
The domain name is the name of your website, the unique identifier of your website. It is important to pick your domain name carefully as it will be your online brand moving forward. Below are the three best practices of choosing a domain name:
1. Use your business keywords
It is essential to choose a domain name easy to understand. Everyone who sees your website domain name should be able to understand what your business is all about.
2. Avoid Special Characters
You can use hyphen and numbers in your domain name. However, domain names with special characters have a long history of being associated with spam activities. For this reason, you should avoid special characters in your domain name as much as possible. If the ideal name is no longer available, try to come up with something similar. Search engines also tend to give a low SEO score to website domain names with special characters.
Example: If you want to sell products related to tennis, and if tennisshop.com is already taken, instead of using tennis-shop.com or tennisshop2.com, pick onlinetennisshop.com instead. tennis-shop.com and tennisshop2.com domain names would look like spam versions of tennisshop.com, while onlinetennisshop.com would be another online tennis shop store.
3. Use relevant domain extension
Technically, you can use any domain extension, except the ones reserved for governments (.gov), and the military (.mil). However, keep in mind that even if we have many extensions out there, there is a psychology and history associated with each of them.
.com is the widely used domain extension, as it was designed for every business activity
.biz is a new domain extension, an alternative to the .com; however, it is less popular.
.org was reserved initially to non-profit organizations, but it is currently open to the general public
.net was initially developed for network infrastructures, but is now open to the public as well
.tech is another extension, usually expensive. Businesses mostly purchase it in the Tech industry
If your goal is to build an online business, a .com domain name extension would be ideal for you.
Domain name registrar
There are several online domain name registrars, and I will be providing a list of the most popular ones, you can follow the links and check the availability of the domain name you have in your mind using these services: domains.google, godaddy.com, domain.com, sitedomains.com. You can get a free domain or purchase a private domain.
- Free domain: onlinebusinesstutorial.siterubix.com
- Private domain: onlinebusinesstutorial.com
It is recommended to purchase a private domain name for your online business. You should avoid building your business website on a free domain as it is usually an indicator of not being serious in your business. The average price of buying and hosting a domain name is $14 per year. If you are seriously considering running an online business, that shouldn't be a problem.
If you steal have doubt that you can build a website, choose a free domain name, and start building a website powered by siterubix.com.
Step 2. Choose a hosting platform
A website hosting platform allows your business website to be accessible on the world wide web (www). There are many web-hosting platforms out there, but I will give you a list of the most popular and reliable ones: SiteGround, iPage, and HostGator Cloud.
These are the main criteria to consider while choosing a hosting platform:
- Host platform Up-time: This is the time percentage the hosting platform is up and running. You don't want a hosting platform which has an Up-time below 97%, because if your hosting platform is down, your website can't be reached.
- Host platform load-time: This is the time the website hosting platform spend to return results from a given query.
- Host platform support: Bad things happen, and when they do, you need to have access to the support center.
If you are new to this subject, I would highly recommend following this free training: Building Your Own Traffic Producing website. You will find all the resources you need to buy a domain name, host and build a stunning website, all in one place.
Step 3. Prepare the website content
The content plays a significant role in building your relationship with your online customers. Below are three best practices to write winning website content:
Before writing any page or post, gather three to ten keywords that summarize what you want to talk about or what you want to present. Then, build your content, your paragraphs around those keywords.
Your content should be easy to understand by the average customer, and should present what you are selling or developing transparently. The customer doesn't need to guess the purpose of any of your web pages and posts.
It is ideal that every page, post, or article you write responds to a specific customer need. Always write your content with your customers in mind. Sometimes online entrepreneurs say they are their boss; however, technically, the bosses are online customers. What will make you a successful online entrepreneur, are products and services tailored to your online customer's need.
Step 4. Design the website
The first look of any given web page send a piece of information to the customer. 65% of the customers will decide if they will be reading your page or post right after seeing the presentation of your content. It is worth to note that a recent poll shows that 48% of people judge online business credibility based on website design. Below are the two best practices for website design:
Building a website, as I said, is developing an online brand. Therefore you should keep your branding style consistent. It is crucial that all your pages and posts have the same layout style, same colors, and most important, the same logo.
Note that more than 50% of your customers will use most likely a cellphone to visit and navigate your website. Therefore, it is critical to have a mobile-friendly website. One of the best practices is to audit your website frequently, browse your website using both desktop and cellphone to understand the customer experience.
P.S. The layout of all the pages and posts of this website are designed using The Thrive Theme bundle, you can learn more about Thrive Themes here.
I hope I provided the primary information you need to build a website for your online business. Please share this article online to spray the word! I wish you all the in your online business development or in your affiliate marketing projects!